Major Project - Proposal

PART A

Research

Digital photographic illustration is used regularly in the advertising industry. Whether to a small extend or large many different digital elements are used in advertising imagery. For example the image below, which is an advert for ‘Zoo Safari’ employs the use of layers, transparency and blending or two individual images for the final result. 

Image ref. <http://jazarah.net/blog/zoo-safari-blend-in/>

The image right also falls under the category of advertising imagery. Compared to the ‘Zoo Safari’ image, digital elements have been used to a greater extend. It is clear that two images, an egg and the model have been blended to create the result. Colour matching, cloning and the patching tool would have all been employed to create the perfect blending result with this image. 

Image ref. <http://www.worth1000.com/contests/24389/you-are-what-you-eat-3>

After researching many images that incorporate two or more subjects, it can be seen that the photographers employ the use of displacement maps to get the appropiate texture and result.  Displacement maps simply help transfer textures from one image to another. For example the two images below both include a subject (model) and a texture on the subject. The background in the second image also looks as though it is also a seperate image. 

This element of using different textures if executed well, creates a realistic effect and creates an eye-catching, interesting element. This is an important factor when it comes to advertising imagery, as the images need to be convincing and capture the viewer’s attention. 

Image ref.< http://fx.worth1000.com/contests/12648/you-are-what-you-eat>

These images (left and below) were not necessarily created for advertising campaigns. I have included them in my research as they use elements that I wish to use for my final image. 

These elements include blending of two subjects, through the use of displacement maps, cloning and such retouching tools as the patch and healing tool. 

The image, left, in particular has used colour saturation to help with the blending of the two elements. 

Image ref.< http://fx.worth1000.com/contests/22654/you-are-what-you-eat-4>

The image, right, I think has done well in lighting both elements accordingly. The shadow on the left side of the subject’s face runs evenly along the ‘egg’ and face of the subject.

Lighting will play an important part with the final image, as it will help with blending as well as giving the image a realistic quality. 

Colour balance and depth of field are also important factors when blending two or more images.  These two examples show how important the elements are. The depth of field in the top image has been well executed, as it replicates how the image would look if it were one individual image. 

Image ref. <http://fx.worth1000.com/contests/22654/you-are-what-you-eat-4>

   

PART B

For my final major project I propose to create a composite image that employs the use of displacement maps to create an image used for advertising.

This project will be targeted at an audience aged in the 20-30 years bracket. The project will be based primarily for advertising purposes and will aim to promote healthy eating practices. The mood of the image will be bright and inquisitive, with a simple structure and easy to follow imagery. The purpose of the image will be to persuade the viewer, not intimidate into purchasing the product or brand advertised. 

The concept behind my final image will be an advertisement for healthy eating and will include a tagline along the lines of ‘You are what you eat’. Similar to the research images I found, my final image will consist of a background image, the texture of a fruit and a model.

The composite will consist of several images blending together to create one final image. The background image will consist of a kitchen-like environment. The foreground will be of a male model. Food imagery such as fruit may also be incorporated into the foreground. The use of displacement maps to create certain textures of the fruit will also be employed in the image, to help with blending of the model and fruit.  

A slogan and brand name for the advertising company will also be incorporated in the final image. The layout will be portrait and the final image will be in full colour. 

Timetable for Completion

Week	Date	Item
38	20/09/10 – 24/09/10	Research/Proposal presentation
39 – Term Break	27/09/10 – 11/10/10	Food/kitchen shoot on location (Background image)
40 - Term Break	27/09/10 – 11/10/10	Food/kitchen shoot on location (Background image)
41	11/10/10 – 15/10/10	Model shoot in CIT studio (Foreground image)
42	18/10/10 – 22/10/10	Post production/building of composite
43	25/10/10 – 29/10/10	Post production/building of composite
44	01/11/10 - .05/11/10	Printing/mounting of final image
45	08/11/10 – 12/11/10
46	15/11/10 – 20/11/10	Final submission

References

 (Image) 2000, Sones, M. ‘You are what you eat’, accessed on 15/09/2010

<http://www.beautyworlds.com/food.htm>

(Image) 2010, Mattgday. ‘Cadbury real eggs’, accessed on 17/09/2010

<http://www.worth1000.com/contests/24389/you-are-what-you-eat-3>

(Image) 2010, Ribeiro, R. ‘Blend in’, accessed on 17/09/2010

<http://jazarah.net/blog/zoo-safari-blend-in/>

2009, PhotoshopCAFE. Wrapping objects with Displacement Maps Photoshop Tutorial, accessed on 20/09/10

<http://www.photoshopcafe.com/tutorials/dispmap/dispmap.htm>

(Image) 2010, Albert Instein, Green Baby, accessed on 20/09/10

<http://fx.worth1000.com/contests/22654/you-are-what-you-eat-4>